
Whenever Apple, Microsoft or Samsung is in news, we like to keep our readers in loop. This article focuses on the defensive mode these tech giants adopt via advertisements that wind up with comparisons. But guess who ends up looking better? Apple’s initial ad, ‘Get a Mac’ campaign clearly pointed out why Windows was off the beam and why users should buy a Mac. However, the Cupertino Calif.-based firm stopped these popular ads soon after. Later on, all Apple ads for the iPod, iPhone or iPad, highlighted their own device and its features with no comparisons with rivals. Apple’s iPhone ad shows the smartphone’s FaceTime feature, where a son shows his father his granddaughter for the first time. These simple and short ads were effective and easy to understand. Also the advertisement for iPad came out with a clear focus, which was on iPad specific apps in the App Store. [+more]










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